MDM Virtual Summit Agenda

Tuesday, November 11, 2008 (Eastern Standard Time)
9:00 AM - 9:45 AM
Exhibit Hall

9:45 AM - 10:30 AM
Keynote: Experts and Analyst Panel Discussion

Come and hear from top experts and analysts in the field discuss the main issues important to your job and company.

Moderator:

Jim Ericson, Editorial Director, DM Review

Panelists:

Jill Dyche, Partner & Co-Founder, Baseline Consulting

Dan Power, Founder, Hub Solution Designs, Inc.

Aaron Zornes, Chief Research Officer, The MDM Institute

10:30 AM - 11:15 AM
Chairman Introduction and Keynote
Keynote: Milestones on the MDM Road for 2008-2009

Research analysts at the MDM Institute annually produce a set of twelve milestones for their MDM Road Map to help Global 5000 enterprises focus efforts for their own large-scale, mission-critical MDM projects. This keynote will focus on this set of strategic planning assumptions and present an enlightening view of the key trends and issues facing IT organizations during 2008-09 and beyond by highlighting:

* Defining the MDM market momentum, maturation, and consolidation
* Coping with the skills shortage for data governance, MDM project leadership, & enterprise architecture
* Identifying the essential (vs. desirable) features of an enterprise-strength MDM solution

Aaron Zornes, Chief Research Officer, The MDM Institute

11:15 AM - 12:00 PM
Field Reports for MDM

Aaron Zornes, Chief Research Officer, The MDM Institute

12:00 PM - 1:00 PM
Exhibit Hall

1:00 PM - 1:45 PM
Keynote 1: MDM: Stop "Kicking the Tires" and Start Your Master Data Engine

In the past several years, companies have invested countless hours investigating and studying MDM. With a myriad theories and implementation styles, organizations can spend months or years merely "kicking tires" with no ultimate result. However, as the economy tightens and every company seeks a competitive edge, it's time to move beyond the hype of MDM and start building a unified view of the enterprise. In this keynote address by Tony Fisher, president and CEO of DataFlux, participants will learn:

* Why an effective data governance program is considered the "must have" component of MDM
* How an effective pairing of governance methodologies and technologies can speed the adoption of MDM across the enterprise
* What you can do - today - to begin realizing the benefits of an MDM program

Tony Fisher, President & CEO, DataFlux Corporation

2:00 PM - 2:45 PM
Master Data Management Strategies for the Next Two Years

This keynote will highlight the growing importance of MDM and paint a vision for this fast-evolving and highly strategic space from one of the world's largest software vendors. Learn how some of the world's leading organizations are addressing the MDM challenge spanning multiple domains, including customers, suppliers, products and locations. Discover why over 700 customers have selected Oracle MDM solutions to help generate tangible benefits, such as:

* Delivering smarter, fact-based decision-making
* Increasing customer satisfaction levels while reducing data management costs
* Meeting increasingly stringent privacy and regulatory requirements

Pascal Laik, VP, MDM Product Strategy, Oracle Corporation

3:00 PM - 4:00 PM
Exhibit Hall

4:00 PM - 4:45 PM
Keynote 3: Mature MDM: Advancing Value Creation Across Your Enterprise

Delivering value across your enterprise starts by combining unified reference data and rapidly deployed tools. With a more mature MDM implementation, your business can realize the advantages of ROI and insight-driven decisions, from centralized identity management to 1:1 customer communications to automatic lead processing. This session will include a talk by Kim Fahey, Senior Information Architect at RR Donnelley, one of the world's largest printing companies. Kim will describe her MDM implementation at R.R. Donnelley, how she blended B2B reference data and MDM tools and the lessons learned along the way.

Kim Fahey, Senior Director of Information Architecture, R.R. Donnelley and Sons

Chris Lucas, VP, CDI Solutions, D&B

Catherine Pedersen, Director of Product Marketing, D&B Purisma